Strategic evaluation of social media performance and consumer sentiment, resulting in actionable insights to inform a refreshed or new strategy and content to align with goals and brand tone.
Build an authentic social community. Daily inbound and outbound engagement – includes social customer service. Identify advocates, influencers, and potential content partners.
A detailed blueprint to guide social media content, copy, and partnerships. Includes audience development, hashtags, and brand voice.
Data, analytics, insights, and recommendations of performance, and goal tracking to inform future content calendars and campaigns.
An audit with strategic recommendations for social media profiles – including profile photo, cover photo, Instagram highlights, bios, handles, and URLs.
CONSULTING + ADVISING
Available as a brand or agency partner, freelancer, a contractor as a consultant as needed, or ongoing advisor.
Monthly content calendars, content creation and curation, copywriting, and moderate graphic design.
Paid social campaigns to align with goals: increasing followers, lead generation, awareness, traffic, and sales.